Welcome to Karen Purves's profile
Chief Marketer at Have More Clients Have More Clients Tel: 01737 735400
Provide marketing advice, support and “know how” to Service based businesses by making the most of the internet, social media and content based marketing. We combine those traditional marketing tools that still work with the online tools to help clients build their position as authorities, create additional revenue streams and have more clients. We use our own successful track record in social media to create winning programmes and training sessions. My BlogsThe quickest way to being a spammer Add everyone to your database When you go to networking, conferences or training events, the common activity is the exchanging of business cards. This exchange may be done for all sorts of reasons and you have to be clear what people are expecting when they offer you their card. If you are in doubt, ask them at the time whether they would like to receive your regular newsletter or promotional material. If you are uncomfortable with asking this, then that is a sign that the answer may not be affirmative. Wait and build that relationship further before asking them. This doesn’t happen when networking online for people’s email addresses are usually hidden from view. You have to wait for them to give you their details. The next time you receive emails after a networking event, let the person know that you don’t want to be contacted in this way or you can just consign them to the spam folder. The upside is that their emails will become less likely to be delivered in future. The downside is that you may still receive further emails. Karen Purves runs HaveMoreClients.com providing mentoring, training and consultancy to small service businesses. She recently launched Workhorse Website Design so all the marketing effort can be focused. To learn more, please contact her on 01737 735400 or book a Marketing surgery session http://marketingpotential.co.uk Posted by Karen Purves on 13/05/2010 15:30:08 Blog Comments | Click Here to add your own commentIs Twitter a Driver or Receiver Stream? People can be forgiven to push one activity into lots of different channels eg Facebook and Linkedin to name two. After all, it’s only for a very few that marketing is a full time occupation. But, is Twitter the driver for all applications? I say No. For the simple reason that Twitter has its own vocabulary and, even though there are millions of users, not everyone will be familiar with it. You could be reducing your impact by continuing to use it. To quote Lee Iocacca, “Talk to people in their own language. If you do it well, they’ll say, ‘God, he said exactly what I was thinking. And when they begin to respect you, they’ll follow you to the death.” And this is really what you want from your social media activity. You want a loyal tribe; a tribe that consumes your products and services. You certainly don’t want to be expending effort on creating tribes on the different platforms to find that people hide you because of your constant twittering. If Twitter is a receiver stream, what are the driver streams? And, these are ever changing and certainly will change in how people rank their usefulness to them. For all the sites where you are able to create material whether that’s a status update, a blog post, new video or podcast, these are the driver streams. And, it is from these streams that you turn on the link to Twitter but not in reverse! The upshot is that people will be consuming your material in an ‘original’ form and in a way they understand. You are then able to decide how much more you want to do on Twitter in terms of original postings. But then it’s the community aspect to participate in and that doesn’t need to be broadcast around the internet. As Lee Iococca says, “and, when they begin to respect you, they’ll follow you to death” Let me know whether this struck a chord with you. Do you have your twitter posts streaming into lots of different sites? How has that worked for you? Posted by Karen Purves on 13/04/2010 08:35:28 Blog Comments | Click Here to add your own comment |
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